75% of consumers rely on social media to influence purchasing decisions, so developing your social media presence can have a huge effect on the success of your business.
There are extra sections on the Google search page that may show results from Google Plus, which can increase search exposure.
Posting on Facebook can keep your brand in the mind of potential customers, growing awareness and business.
If you have a TV advertisement, it can be uploaded to YouTube and embedded in your website. People would rather watch a video than read text, which is why videos can increase conversions by 85%. You can even advertise on YouTube: it is cheaper, you can target specific audiences, and YouTube reaches more people than cable networks.